WCPFour LLC

WCPFour LLCWCPFour LLCWCPFour LLC

WCPFour LLC

WCPFour LLCWCPFour LLCWCPFour LLC
  • Home
  • About
  • Projects
  • More
    • Home
    • About
    • Projects
  • Home
  • About
  • Projects

WCPFour

WCPFourWCPFourWCPFour

Consulting and Advisory Services

for the Automotive Industry

Welcome to WCPFour

Well into the third decade of my career in the automotive industry, I have found the path on which I am most comfortable and derive the greatest sense of accomplishment. I have had many moments of pure joy in my career, perks of the industry so to speak, but where I truly have found the most satisfaction is in collaborative problem-solving, finding solutions that lead to forward motion.   I launched WCPFour to pursue those types of projects. 


No facet of an automotive business can survive on its own.  Sales needs service, manufacturing needs sales, every department needs software and IT solutions, etc... I thrive in bringing together those teams to design and execute a holistic solution to deliver on product, offer an exceptional customer experience, and drive a business to succeed.


I got my start in sales at the retail level working in traditional auto dealer environments.  Since then, I have decades of experience at all levels and in many aspects within the automotive industry, working in retail, startup, and established OEM environments.  As you explore new strategies or plan for the launch, growth, or pivot of your business, I can put my experience to work for your team to help connect what at times are disparate functions within a company. I can help you find those solutions that will bring all the pieces together.

Experience and Skillsets

Strategy and Operations

Strategy and Operations

Strategy and Operations

  

  • Retail and Service Operations
    • Sales (Retail and DTC)
    • Delivery (DTC)
    • Service (Retail and DTC)
  • Conceptual Sales Model Development
    • Direct to Consumer (DTC)
    • Dealer Network (Retail)
    • Hybrid Models 
  • Customer Journey Mapping and Execution
    • Includes mapping across all teams and departments
  • Sales Planning
    • Volume Forecasting
    • Network Development
  • Product Planning
    • Pricing Strategy
    • Market Positioning and Competitive Analysis
  • Product Development
    • Competitive Comparison and Benchmarking
    • Performance Testing

Brand and Marketing

Strategy and Operations

Strategy and Operations

 

  • Brand and Marketing Strategy
    • Brand Development and Positioning 
  • Experiential and Event Marketing
    • Auto Show Design and Execution
    • Experiential Event Design and Execution 
  • Brand and Product Launches
    • New Vehicle Launch
    • PR and Media Communications 
  • Content Development
    • Social Media Account Management
    • Social Media Contributor
    • Photo / Video / Camera Car Experience

Contact WCPFour

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Copyright © 2025 WCPFour LLC - All Rights Reserved.

Powered by

This website uses cookies.

We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.

Accept